New Cars : 2013 Opel Mokka

The all-new Opel Mokka has captured the hearts of its customers. During the first 4 months that it has been available more than 40,000 orders were received for the SUV throughout Europe. Demand has been particularly strong in Germany, the United Kingdom, Italy, France and Russia. With the Mokka Opel is the first German manufacturer to enter the rapidly growing segment of sub-compact Sports Utility Vehicles (SUV-B segment). The 1.6 liter ecoFLEX entry level Opel Mokka variant with 85 kw/115 hp can be ordered from 18,990 euro (Germany, including VAT). In addition, a turbocharged gasoline unit offering 103 kW/140 hp of output and a diesel 1.7 liter engine variant with 96 kW/130 hp are included in the Mokka's powertrain line-up.

2013 Opel Mokka

"Now that we have the Mokka, a new chapter in our product offensive has begun. Our successful order intake shows that the Mokka is spot on. Its technologies, dynamic and bold design appeals to the taste of our customers. It sets new standards in its segment," says Opel Vice President, Sales, Marketing and Aftersales, Alfred E. Rieck.

Despite its 4.28 meter measurement, the Opel Mokka generously accommodates five people in a commanding position. It also delivers on Opel's promise to combine attractive design with innovative technologies and upmarket functionalities, making them accessible to a wider segment of customers. Furthermore, the Opel Mokka introduces ergonomic seating for the first time to the sub-compact SUV market as well as adaptive forward lighting (AFL+) and the integrated FlexFix bike carrier. Drive and comfort enhancing features and technologies include the Electronic Stability Control (ESC), and across all Mokka versions the Traction Control (TC) as well as the Hill Start Assist (HSA) and Hill Descent Control (HDC) systems. Apart from front-wheel drive (FWD), the Mokka can be fitted with an intelligent all-wheel drive (AWD). The optional AWD technology recognizes automatically when traction is needed on all four wheels and ensures that it is provided at a maximum level when necessary.

In the interior, the new Mokka also reflects Opel's typical sculptural design DNA which is captured through the signature wing-shaped instrument panel that wraps around the door inserts and the artfully sculpted surfaces in the doors.

Although the Mokka is small on the outside, the interior comes across as belonging to a much larger upmarket vehicle. Such components and finish, subtle fine chrome accents that are sensitively surfaced all add to the high quality feel. For example, center chrome rings and chrome dividers give a technical, modern impression.

Typical Opel values such as versatility and user-friendly functionality are also visible: from the dual glove box configuration of the instrument panel, the closed storage in the tunnel console to the deep lower pockets in both the front and rear doors. Many of the 19 storage spaces have been designed with active families in mind, such as the cleverly concealed armrest in the rear bench that also contains a cup holder or the storage areas in front and behind the gear shifter. With up to 1,372 liter of loading space and a cleverly designed hat shelf in the trunk which can be easily adjusted by hand, the Mokka offers many useful storage solutions. In addition, the rear bench can be split and folded in a 60:40 ratio providng even more flexible loading and transportation.

The Mokka is very much a driver's car with excellent ergonomics and comfort. This is reflected in a high seating position, a great all-round view out the vehicle as well as optional AGR certified seats ("Aktion Gesunder Rücken e.V."). Another driver-friendly feature are the simple and precise chronograph-like graphics in the instrument panel.

A touch of style and elegance is brought to the Opel Mokka in its upper "Cosmo" trim levels where embossed seat fabrics and high quality two-tone colored stitching can be found throughout the cabin, underscoring its refinement. Leather like "Moroccana" seat bolsters are provided either in Jet Black/Dark Galvanized combinations or in the new brown Cocoa/ Saddle Up fabric. The instrument panel and doors décor is covered in a striking tungsten brush (Jet Black seats) or sephia bronze film (Cocoa seats). For an even more luxurious atmosphere, customers can opt for black or the brown Cocoa/Saddle Up leather seats.

In the entry to mid trim levels "Essentia" and "Enjoy", customers benefit from high quality woven Jet Black cloth or Cocoa / Dark Adriatic seat fabrics (depending on trim), soft seat inserts, liquid platinum instrument panel and door décor moldings and chrome door release handles. All of these features give the Mokka a functional and comfortable environment.

Efficient engines, clever all-wheel drive technology and dynamic handling

An intelligent chassis system in combination with front wheel or adaptive all-wheel drive technology and electronic safety features mainly to be found in upper vehicle segments ensure that the handling of the all-new Opel Mokka remains dynamic and the ride comfort is high. The SUV sets new standards in its segment with its combination of modern gasoline and diesel engines as well as automatic and manual transmissions. With the Mokka, Opel is expanding its product portfolio and is the first German car maker to enter the growing sub-compact SUV segment.

Customers with active lifestyles

Customers who opt for the Mokka are making a conscious decision in favor of a sub-compact SUV model rather than a larger SUV. This means that they are choosing a car that is just the right size for urban environments, while also balancing the need to engage in everyday activities with weekend pursuits. Research has shown that the typical Opel Mokka customer is middle aged and leads a very active lifestyle where leisure activities play a central role in his or her life. That is why the Mokka with its many optional extras like the FlexFix bicycle carrier is perfect for people who want to balance their busy daily lives with leisure activities.

Potential customers are also known to be technology-orientated people who appreciate Opel's cutting edge onboard technologies with the offer of many Opel exclusive assistance systems, safety and comfort features high up on their agenda. The Mokka provides many technologies that are unique in the segment such as optional ergonomic AGR certified premium seats, several Opel Eye front camera functions and Adaptive Forward Lighting (AFL+). For example, almost half of all customers opting for the Mokka's Enjoy trim level are expected to choose the electronic climate control. According to orders received so far, there is a high expected demand for option packs which combine several safety and comfort feature into one package, offering attractive savings to customers.

Typically the majority of SUV-B customers (75%) are private buyers, while the rest are likely to be fleet and business customers. The Opel Mokka will attract customers who are new to the brand.

Established SUV tradition at Opel

Opel is not new to the SUV market and has established a successful track record in this segment over the past two decades. In 1991, Opel launched the all-wheel drive Frontera off-roader. It was the first European combined off-roader and SUV type of car. A year later, the Opel Monterey followed which was a mid-size pure off-road vehicle. After a brief absence from the SUV market, Opel returned in 2006 with the Antara. The sporty crossover was updated in 2011 with a comprehensively refreshed appearance and powertrain line-up. With the sales debut of the Opel Mokka in the fall of 2012, Opel customers are now able to choose from two attractive offers in the SUV segment.

Articles Source: Netcarshow